Our Story

Fredericks of London is a third generation family floral design business now serving distinguished corporate and private clients across London and surrounding areas.

From humble beginnings at a studio in Shoreditch, Frederick and Maria have used their boundless creative flair to build an enviable reputation amongst the capital’s most prestigious businesses and venues. The couple have developed a unique style, harnessing distinctive elements of traditional and modern floristry to deliver exquisite arrangements for every setting.

Frederick sources exceptional material from a well-established network of Europe’s finest floral suppliers, demanding superior quality for every stem or element included. The finest components are used to ensure each sumptuous design is fresh and long lasting.

"Surrounded by plants and flowers at a young age, working alongside my grandfather and parents, this inspired me growing up to create Frederick's of London. I love designing floral displays that bring colour, nature, and enjoyment into people's lives."  Frederick

Fred and Maria

Maria honed her skills in Holland’s finest floristry schools. She is renowned for her vivid and audacious style, interpreting floral classics to meet the demands of contemporary, on-trend interior or exterior styling.

"I love a little bit of retro classic styling from the early 20th Century that’s simple, elegant and romantic. But I also love a touch of quirky modern styles to wild English flowers." Maria

Floral design is constantly evolving with exciting new elements. Fredericks of London is passionate about innovative ideas and opportunities, embracing ever-higher aspirations to surprise and delight our demanding clientele.

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